Zee strikes second African copro

Deceptive Measures will air on Adom TV

Indian producer and broadcaster Zee has agreed its second drama coproduction in Africa, this time for a scripted format remake with a Nigerian talent agency and a Ghanian broadcaster attached.

The deal between Zee’s Global Content Hub, Mace in Nigeria and Multimedia Group, which operates channels including Joy Prime and Adom TV, will see the latter airing Zee drama Deceptive Measures (52×60′).

The show is in production and is a remake of Zee’s Indian series Pavitra Rishta, which has already travelled into more than 20 countries. The story revolves around a middle-class woman who is not valued by those around her. The series will be directed by Nigerian helmer Patrick Uduak-Obong.

It’s the second African coproduction from Zee, following Khwaabon Ke Darmiyaan, a real-estate tycoon drama that saw the Indian company working with RTI from the Ivory Coast.