Thailand’s True ID ventures into Songland

True ID’s Songland is being produced by GMM Grammy

Thai streaming platform True ID is launching a local version of NBCUniversal’s music format Songland.

Songland, which premiered on NBC in the US in 2017, provides undiscovered songwriters with a chance to pitch their songs to established music artists and producers.

True ID’s local 10×30’ version, the format’s first international adaptation, is being produced by GMM Grammy and is set to debut today.

“Songland is a brilliant platform to showcase some of the best musical talent a country has to offer,” said Ana Langenberg, senior VP of format sales and production at NBCUniversal Formats.

“With GMM’s unrivalled expertise, we look forward to introducing what we hope will be a hit for local audiences across True ID and shine a light on Thailand’s undiscovered songwriters.”