Seven’s Peacock lands at Essential Media

Australian producer Essential Media Group (EMG) has appointed a former Seven Network and Endemol Shine Australia exec to work across branded and commercial opportunities.

Lauren Peacock

Lauren Peacock becomes head of commercial partnerships at Essential, with a remit to manage relationships across the company’s production slate.

She will report to Brendan Dahill, who was appointed last month as general manager at Essential, which is behind adventure-science series Body Hack for Australia’s Network Ten.

Peacock was most recently brands partnerships manager at Seven Network and before that commercial partnerships manager of production at Endemol Shine Australia.

EMG re-activated its drama arm earlier this year by launching Essential Scripted, a move that followed the group’s acquisition by Canada’s Kew Media Group for an initial A$32.8m (US$24.2m). EMG was formed by the merger of Essential and Quail Entertainment.