Studio Hamburg Enterprises
Studio Hamburg Enterprises (SHE) is part of Studio Hamburg Group, a subsidiary of public radio and television broadcaster NDR, and member of the ARD network.
With branches in Berlin and Munich it is one of the TOP sales & distribution power houses in German-speaking Europe. SHE´s business covers acquisitions and co-productions, international sales and digital distribution/home entertainment, with a primary focus on public-law content and commercial license catalogues from various international partners. The company holds an NDR service mandate for TV acquisitions and licensing.
Studio Hamburg Enterprises has been bolstering its slate with high-end crime drama and factual content, focusing on key values of optimism and authenticity. Director of international sales Kerstin Grünwald reveals how the company’s structure and strategy are enabling this, as part of its C21 Digital Screenings content showcase this week.
German distributor Studio Hamburg Enterprises (SHE) is looking to highlight authenticity and optimism in its new slate for the coming year. For Kerstin Grünwald, the company’s director of international sales, the strategy is to sell the best in international content, including titles from outside Germany.
In recent years the company, like others, has upped its international sales game and broken into new territories. “We’re making a number of sales in Spain as buyers there are focusing a lot on female-focused stories,” says Grünwald. “One key element of all our shows is authenticity, as people these days can tell when a show is artificial. It’s always good to have something people all over can identify with.”
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