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Studio Hamburg Enterprises


Studio Hamburg Enterprises

Company overview

Studio Hamburg Enterprises (SHE) is part of Studio Hamburg Group, a subsidiary of public radio and television broadcaster NDR, and member of the ARD network.

With branches in Berlin and Munich it is one of the TOP sales & distribution power houses in German-speaking Europe. SHE´s business covers acquisitions and co-productions, international sales and digital distribution/home entertainment, with a primary focus on public-law content and commercial license catalogues from various international partners. The company holds an NDR service mandate for TV acquisitions and licensing.

Programming Profile

Studio Hamburg’s playlist targets global demand


Christiane Wittich of Studio Hamburg Enterprises showcases the Hamburg-, Berlin- and Munich-based distributor’s cross-genre playlist on C21 Digital Screenings and discusses the importance of being open to investment in compelling content.


Studio Hamburg Enterprises (SHE), part of Studio Hamburg Group, a subsidiary of German public radio and TV broadcaster NDR, has curated a playlist that covers multiple genres. The aim, says director of international sales Christiane Wittich, is to tap into the industry trend for variety.


“There’s a high demand for drama and comedy, factual and entertainment programming,” says the 30-year industry veteran. “The demand for all types of programmes is because there are so many thematic channels and on-demand platforms.”


Wittich has also seen an increase in demand for non-English-language content, fuelled by the emerging platforms. “There’s a much higher demand in English-speaking countries for subtitled fiction for SVoD,” she says. The increase in buyers has created a boom in German programming, which is “produced differently to the mainstream American or British one-offs and series, and a larger variety of platforms is emerging to serve other groups of viewers.”



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Christiane Wittich

Birte Zywko

Pascale Begelinger

Silke König

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