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C21Pro Country Report: Spain 2017


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Almost a decade on from the global financial crisis that rocked the Spanish economy, the country’s television sector is experiencing unprecedented growth with the number of pay TV households on the rise and drama booming thanks to the arrival of new players.

Linear viewing is in decline, however, and there are signs the advertising market is weakening, to the detriment of incumbent media conglomerates. But with a population of 47 million the market is one of Europe’s largest and as home to the world’s second most widely spoken language it remains one of the most important.

Spain is the focus of the first C21Pro Country Report, a series of in-depth articles, profiling leading broadcasters, producers, distributors over 21 chapters that will publish here in the coming weeks.    
C21Pro Country Report: Spain 2017
Report date: October 2017

Report price: £299.00

Report editor: Jonathan Webdale

Report chapters:

Production paradise
Spain is increasingly attractive as a shooting destination thanks to its financial incentives, landscapes and facilities.
Mediapro powers up
Production giant Mediapro is making the most of a buoyant local market as it looks to make a bigger international impact.
Growing Secuoya
Grupo Secuoya is one of the five largest production outfits in Spain – quite an achievement for a firm less than 10 years old.
Original thinking
HBO España is developing its first original scripted productions and is on the hunt for more local stories with a unique point of view.
Mediaset in motion
Mediaset España is the leading media group in Spain, known for long-running reality dating and talkshow content, plus highly promoted original scripted.
Building with Bambú
Spain's production industry has been boosted by new players like Bambú, the prodco behind Netflix's first original for the country.
Rising star
Spain's Movistar+ has the backing of a major telco and some grand plans for original content as it looks to compete with an influx of streamers.
iZEN on the prize
iZEN Producciones claims to be the largest independent production group in Spain and aims to make the most of growing international opportunities.
To be 2btube
By targeting Spanish-speaking young audiences around the world, 2btube has become a powerhouse in the world of independent YouTube channel operators.
Imagina vision
Imagina International Sales is eyeing opportunities in SVoD, the Mid East and Asia as it continues to grow following economic strife in Spain.
Onza right track
Onza Partners' Gonzalo Sagardía explains how the company is taking advantage of the opportunities OTT players are creating in Spain.
Inside Atresmedia
Atremedia is Spain’s second largest media group and has arguably done more than any other to raise the profile of local drama on the international stage.
Portocabo's free rein
Boomerang TV’s Galicia-based scripted prodco Portocabo struck out on its own this year and is continuing to seek out international coproductions.
Filmax ups TV volume
With a heritage in horror movies, Filmax found success on TV with The Red Band Society and now sees serialised drama as the main driver of its business.
Peninsula perspective
Endemol Shine Iberia is profiting from a booming local production sector which is about much more than scripted.
Boomerang on target
Grupo Boomerang TV is aiming to make its influence felt more widely on the international stage two years after being bought out by Lagardère Active.
Kitchent gets cooking
Ánima Kitchent rose out of the ashes of Spain's financial crisis and is now targeting international coproductions and multiplatform innovation.
Turning the tide
Phileas Productions partnered with Mediapro last year and has already seen the profile of its unscripted formats grow on the international stage.
Imira emerges stronger
Imira Entertainment has persevered through a tough period with the help of foreign investment and the explosion in VoD buyers.
Money to spend
Spanish pubcaster RTVE is preparing new dramas and format revivals at flagship La 1, plus a string of web series and a growing international focus.
Spanish revolution
Spanish TV production is booming and pay TV is on the rise as local players respond to overseas streamers, but linear viewing is on the wane.