Novovision ties Indian copro pact

French short-format comedy specialist Novovision has signed a coproduction agreement for a new hidden camera series with India’s Greymatter Entertainment.

Greymatter is a multiplatform production company based in Mumbai and will work with Paris-based producer and distributor Novovision on Junior Hidden Camera.

The 52×22’ series will feature children playing pranks on adults and the two companies will film 1,200 scenes in India with local participants. Other scenes will be filmed in North America and Europe and the programme will be launched for distribution at the forthcoming MipTV in Cannes.

Novovision president François-Xavier Poirier said: “A coproduction like this reflects our wish to continually innovate and renew the genre, and to adapt it to regional audiences, building on our decade of experience in the hidden camera field.”

The Asia Pacific region currently accounts for half of Novovision’s international sales and its programming already airs on four channels in India.