Zag establishes anti-piracy department to protect IP rights to content

Miraculous: Tales of Ladybug & Cat Noir

France- and US-based animation studio Zag has established an anti-piracy department to protect the IP rights for its brands, content and products, and manage counterfeit enforcement.

Marie-Claire Trinh Van Hi

The immediate focus is on Zag’s flagship brand Miraculous: Tales of Ladybug & Cat Noir, whose retail sales have generated more than US$1bn this year.

Zag’s anti-piracy efforts are spearheaded by Julian Zag, executive VP of global operations and head of global consumer products, with Marie-Claire Trinh Van Hi and Bei Zhou appointed as global brand protection analysts.

Both will report to Christophe Vallade, VP of global e-commerce, and work in conjunction with the company’s senior VP of legal and litigation, Ben Johnson.

Bei Zhou

In their new roles, the two analysts will scan every online marketplace to detect, report and remove all counterfeit content and merchandise, lead legal investigations to reduce counterfeit supplies and protect the company’s content by analysing websites and social media.