Robin Chacko rises to executive VP of direct-to-consumer at Starz

US network Starz has elevated its senior VP of OTT marketing, Robin Chacko, to the role of executive VP of direct-to-consumer.

Robin Chacko

In the new position, Chacko, who joined the company in 2017, will lead growth marketing, product management and subscriber operations for the portfolio of Starz apps on mobile, streaming boxes, game consoles, smart TVs and the internet.

Starz has also hired Jimmy Hilburn as chief marketing officer and Susan Ievoli as senior VP of publicity, events and awards.

Hilburn, who was formerly director of marketing at Netflix and before that held the same role at AMC, will be tasked with overseeing all marketing, media, publicity and creative teams. Ievoli will lead programming publicity and awards campaigns and strategy

With the new appointments, Chacko will continue to report to Starz’s president of domestic networks Alison Hoffman. Hilburn also reports to Hoffman, while Ievoli reports to Hilburn.