Red Arrow, TV Asahi strike formats deal

Red Arrow Studios International has struck a co-development deal with Japanese commercial broadcaster TV Asahi, through which the pair will develop entertainment formats for the international market.

Motoko Nakai

The first project in development is Crazy Elevator (working title), a gameshow in which contestants attempt to reach the top of a tower to claim treasure. In order to reach the top, they must complete challenges on each floor of the structure and get back inside the elevator before the doors close.

TV Asahi will distribute the format in Asia, while Red Arrow Studios International will handle distribution rights for the rest of the world.

Motoko Nakai, director of international business department at TV Asahi, said: “TV Asahi pioneered family gameshows in Japan and we’re confident this partnership will take our creativity to the next level. We look forward to working closely with Red Arrow Studios International and entertaining the international audience with our fresh and fun-loving concepts.”