One Animation bolsters digital team with hires from Entertainment One, Amazon

Singaporean producer and distributor One Animation has expanded its digital team by filling two newly created positions.

Kelly Joeman

Kelly Joeman has been named senior manager of audience development, while Tuan Nguyen has been hired as e-commerce manager. Both will be based in One Animation’s Singapore office.

Joeman will be supported by Glen Chittur, manager of audience development, who brings audience development experience from HooplaKidz MCN, BBTV Professional Services, YoBoHo and BabyFirst TV Network.

Joeman joins One Animation from Hasbro-owned Entertainment One, where she was channel manager and contributed to the success of brands including Peppa Pig, PJ Masks, Transformers and Play-Doh.

Tuan Nguyen

She will now be responsible for amplifying One Animation’s digital presence, as well as driving the success of the company’s YouTube network of 20 targeted kids’ channels across its key brands, such as Oddbods, Antiks, Insectibles and Rob the Robot.

Nguyen will be responsible for leading One Animation’s direct-to-consumer e-commerce business, reporting to One Animation VP of digital and e-commerce Amir Biran.

Nguyen brings almost a decade of experience working in the online sphere and a specialism in e-commerce, having most recently worked in project management at retail giant Amazon. Prior to joining Amazon, Nguyen was merchandising manager at Lotte e-commerce.