NENT streamer Viaplay’s roll-out continues with US launch this week

Nordic Entertainment (NENT) Group will roll out its Viaplay streaming service in the US from December 15.

Anders Jensen

The service will be launched initially on Comcast’s entertainment devices, including Xfinity X1, Xfinity Flex and the recently announced XClass TV.

Viaplay will be available as an add-on subscription, priced at US$4.99 per month with a seven-day free trial.

The US launch takes Viaplay’s global footprint to 10 countries, with at least six more set to follow by the end of 2023 at the latest.

At launch, Viaplay will host more than 1,100 hours of Nordic series and films, with a focus on thrillers, drama and young-adult content.

Viaplay Originals on the launch slate include dramas Partisan, starring Fares Fares (Chernobyl) and Wisting, along with young-adult shows Delete Me, Two Sisters, A Class Apart and Threesome.

Third-party Nordic films and series available include Charter – Sweden’s official submission for Best International Feature Film at the 2021 Oscars – Exit, Snow Angels and Thin Blue Line.

All Viaplay content in the US will have English subtitles.

Anders Jensen, NENT Group president and CEO, said: “Our small corner of Europe produces some of the world’s most compelling stories. We create special shows that have both style and substance, and that have been embraced by audiences and critics. At the same time, Hollywood stars like Mads Mikkelsen and Alicia Vikander have helped put the Nordic region even more firmly on the map.

“There is a receptive audience of Nordic drama fans waiting in the US for Viaplay’s unique offering, which will bring the best of Nordic storytelling to the world’s most dynamic streaming market.”

The US launch follows last week’s announcement that Viaplay will roll out in the Netherlands in March next year.