NENT Group enters content partnership with US indie Wiip for Viaplay

Nordic Entertainment (NENT) Group and US indie Wiip have agreed a multi-market partnership to bring a range of Wiip’s premium productions to NENT’s Viaplay streaming service.

Filippa Wallestam (photo: Gunnar Ask)

The shows in the deal will join Viaplay’s original pipeline in the Nordic and Baltic regions, Poland and the Netherlands. The first programme will be The Uninhabitable Earth, a climate change anthology series from Adam McKay for HBO Max, inspired by David Wallace-Wells’ book of the same name.

Set to premiere on Viaplay in 2022, The Uninhabitable Earth will comprise stand-alone stories covering a wide range of genres about possible futures that could result from the rapid warming of our planet.

Wiip’s premium slate of shows includes HBO’s Mare of Easttown and The White House Plumbers, Dickinson for Apple TV+, Danny Boyle’s Pistol for FX and Dummy for Roku. The studio is also set to produce Jenny Han’s The Summer I Turned Pretty for Amazon and Arthur Mathews and Matt Berry’s Toast of Tinseltown for the BBC.

Viaplay will arrive in the US late this year, the Netherlands in the first quarter of 2022 and in four more markets by the end of 2023. NENT has been changing its strategy to focus on the international roll-out of Viaplay and original drama production for the service.

NENT is aiming for 4.5 million international subscribers to Viaplay by 2025 and has 40 original drama premieres planned for 2021.

Filippa Wallestam, NENT Group chief content officer, said: “Our partnerships are among the streaming industry’s most innovative and this agreement with Wiip shows once again that we partner with the best.

“NENT Group’s sustainability focus, which includes a commitment to become carbon net zero no later than 2023, also makes Wiip’s The Uninhabitable Earth an ideal first project together.”