Kennedy heads to Sierra/Engine

US producer distributor Sierra/Engine has hired a former Content Media executive to help expand its catalogue and oversee a global sales strategy.

Bob Kennedy is joining the company as VP of global sales and acquisitions reporting to CEO Chris Philip.

At Content Media. Kennedy oversaw distribution of more than 2,000 hours of programming including the CBC library. He also expanded the catalogue with acquisitions of US prime time programming from The CW, Discovery, History and TLC among others.

Prior to that he was executive VP of worldwide sales and acquisitions at Alfred Haber Distribution for 15 years, acquiring titles including Dog the Bounty Hunter and Ghost Hunters.

Sierra/Engine was created last year when feature film specialists Sierra/Affinity joined forces with Engine Entertainment to launch a TV sales arm. It already has NBC’s Crossbones series starring John Malkovich on its slate among other dramas.