Gramafilm adds former BBC Studios trio

London-based branded content specialist prodco Gramafilm has bolstered its creative team by hiring a trio of execs who previously worked together at BBC Studios (BBCS) and Monkey Kingdom.

Eddie Evelyn-Hall

Eddie Evelyn-Hall has joined the company as creative director of development, effective immediately, and will report to Gramafilm owner and director James Morton-Haworth. His remit will be to lead Gramafilm’s development of its entertainment and fact ent slate.

Laura Amure and Jamie Cowell are both joining as development executives to develop a slate of formats.

The trio have previously worked together on several big formats, including new BBC3 new dating show I Like the Way You Move, ITV2 comedy quizshow Don’t Hate the Playaz, music-based TV and multimedia format La Banda (The Band), and ITV duo The X-Factor and Britain’s Got Talent.

Laura Amure

Evelyn-Hall was most recently head of development at Sony-owned, Brighton-based prodco Electric Ray. He previously spent two years as head of development for entertainment and music at BBCS, the UK pubcaster’s production and commercial arm, and also had stints as head of development at Monkey Kingdom and development executive producer at Whizz Kid Entertainment.

Amure and Cowell both worked with Evelyn-Hall as development producers at Monkey Kingdom, and then as senior development producers in his entertainment and music team at BBCS.

Jamie Cowell

Gramafilm was established in 2008 to create branded content and campaigns for audiences at scale. The company has produced content for Red Bull, YouTube, Amazon, Google and LG.

In addition to the growth of the factual entertainment division, Gramafilm is developing its documentary roster of thought-provoking stories and is currently in production on a feature-length documentary.

International distribution of Gramafilm content will be handled by Ro*co Films.