Flame hires from Bomanbridge in Asia

Australia’s Flame Distribution has appointed a manager from Bomanbridge Media as VP of content sales in Asia.

Alicia Lee joins Flame from Singapore-based Bomanbridge, where she was acquisitions manager since 2018. Prior to that, Lee held acquisitions roles at Asian Food Channel and Scripps Networks Interactive Asia.

In her new role at Flame, she will remain based in Singapore, reporting to Flame’s content sales and acquisitions director Fiona Gilroy.

Sebastian Wong, who was appointed VP of content sales in Asia in 2017, has left the company, Flame confirmed to C21.