Disney adds Malaysia to Playhouse mix

Hard on the heels of its Korean debut last month, Playhouse Disney is set to debut in Malaysia this weekend.

The channel will launch on satellite direct-to-home pay-TV platform ASTRO, bringing the number of Asian feeds to five, including Hong Kong, Singapore, Korea and Indonesia.

Raymund Miranda, managing director of Walt Disney Television International (Southeast Asia/Korea) said: “Asia is only the fourth region in the world to receive a dedicated 24-hour preschool-learning channel, after the UK, Spain and France. After launching Playhouse Disney as a programming block on Disney Channel in 2000, it truly has come to its own with its unique offering and distinct audience. We’re proud to deliver it as a full channel in Malaysia this weekend.”

Playhouse Disney Channel joins Disney Channel on ASTRO’s Fun package, which constitutes about 68% of ASTRO subscribers. Playhouse Disney incorporates animation, puppetry, live action and computer graphic imaging in a safe, entertaining TV environment, so the kids enjoy the programming while parents are assured that their children are learning from award-winning programming based on the Whole Child Curriculum developed by early childhood specialists such as Dr. Renee Cherow O’Leary.