BSkyB names Sky 3D chief

UK satcaster BSkyB has made an internal appointment to fill the newly created role of director of its year-old channel Sky 3D.

John Cassy was previously director of Sky Arts, where he will be replaced by James Hunt, and will start his new role immediately. Cassy joined Sky when the company acquired Artsworld, the arts channel he ran, in 2005.

The dedicated channel director role for Sky 3D has been created to build on Sky’s plans to further expand its 3D offering across film, live sports, factual, music, kids and event entertainment programming.

Cassy’s remit will be to continue to commission and acquire 3D TV from home and abroad. He said: “Everyone at Sky is extremely excited about the long-term opportunities of 3D and we’re intent on giving customers a whole new viewing experience.”

Cassy will be replaced by Hunt, who moves from his post as head of programming at Sky Arts to director of Sky Arts. He will oversee the continuing expansion of the Sky Arts brand and its four dedicated channels.