BBC Studios hires Reuters exec Melissa Rubinson for business development

BBC Studios, the commercial arm of UK public broadcaster the BBC, has appointed Melissa Rubinson as senior VP of business development and partnerships.

Melissa Rubinson

Rubinson, who was most recently the senior director of strategic accounts and partnerships at news agency Reuters, will be responsible for expanding the company’s audiences and growing revenue for BBC News content across various platforms. She will also be charged with developing strategic initiatives to accelerate the company’s commercial growth.

Based in New York, Rubinson will report to BBC Studios’ chief commercial officer Tara Maitra.

During her time at Reuters, Rubinson was responsible for developing and executing strategic partnerships with media and tech companies. She has also held roles at Yahoo! and CNN.

“Melissa is a highly accomplished and experienced business leader with a proven track record of developing and negotiating complex partnerships,” said Maitra.

“She comes to BBC Studios with an extensive network and tremendous relationships across the industry that she was able to cultivate over the past decade. She is a great addition to our team and I am confident that she will play a key role in helping us achieve our ambitious growth goals.”