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9 Story, Magic Mall link for animation

Luo Bao Bei will debut at Mip Junior

Ireland-based 9 Story Distribution International, the distribution arm of Canada’s 9 Story Media Group, has joined forces with China’s Magic Mall Entertainment for a new animated children’s series.

Luo Bao Bei (52×11’) follows a bright and spirited seven-year-old girl with a vivid imagination on a quest to understand the world around her.

9 Story has acquired global distribution and merchandising rights (excluding China) to the show, created by Magic Mall, which produces with Cloth Cat Animation in Wales.

Dave Ingham (Shaun the Sheep, The Octonauts) is lead writer on the series, which targets four- to seven-year-olds.

Luo Bao Bei is currently in production and is expected to premiere in China in the fourth quarter of 2017. 9 Story will launch the series at Mip Junior next month with several completed episodes.


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