4 x 60 minutes

How hard is it to create the next high-street food hit? This high-energy food format gives four passionate superfans unprecedented access to an iconic global brand, from Wagamama and KFC to Taco Bell and Krispy Kreme. Each contestant must pitch, prototype and perfect an original dish before it is tested for taste, kitchen practicality and customer appeal. From bold ideas to bizarre flavour combinations, only one contender can make the cut and earn a coveted place on the menu. It’s fast-paced food innovation with real commercial stakes.