Entered into: Studio-Based 2025




Produced by: Montreux Film & Fjernsyn

Distributed by: BBC Studios

For: TV2



Nation’s Dumbest is the world’s first competition you don’t want to win! A brilliant and diverse cast of 12 celebrities – from newsreaders, sporting heroes and influencers, to comedians and even politicians - fight it out to be eliminated from the competition as quickly as possible and avoid being crowned the nation’s dumbest. The contestants are put to the test in a series of scalable and entertaining physical and mental rounds in this successful, relatable, and family-friendly show about all the things you really should know!

The hosts are two well-known personalities – one a real smartie pants, the other definitely not known for their brains! The format itself has an incredibly simple premise, with each episode following the same basic structure: First the celebrities take on a logic task, for example ‘Mayer’s 2 Ropes’ where they must grab the ends of two ropes that are hanging further than an arms width apart, choosing from a selection of props to help them. This really tests their lateral thinking and leads to some very surprising and entertaining results in terms of which celebrities are able to ‘think outside of the box’.