Hunan orders Endemol Shine’s Sing or Spin

MIPCOM: Hunan TV in China has commissioned a primetime entertainment format Sing or Spin from the local arm of Endemol Shine Group.

Endemol Shine China is working on the singing competition show which features with a revolving stage that lets the performers know how well they are scoring.

The show has been developed as part of Hunan TV’s Biu Project, an initiative set up to create a new pipeline of pilots for its linear channel.

The combined co-development team for Sing or Spin is led by Rebecca De Young, Endemol Shine China’s head of content, and Lester Hu, Hunan TV’s head of formats and international business.

The show will be showcased on the first day of Mipcom in Cannes at an event in the Verriere Californie, Palais des Festival where the promo will be premiered to buyers at the Hunan TV International Biu Project Conference.

The commission comes a year after Hunan and Endemol Shine China announced a formats production partnership on the opening day of Mipcom 2018.

Endemol Shine China is behind a range of hits including ratings success Puzzle Masters for Jiangsu TV, which has just been commissioned for its third season and expected to air in early 2020. Meanwhile, CCTV has ordered a third season of The Nation’s Greatest Treasures, also set to broadcast in early 2020.