Two key deals from last month look set to define the next chapter in the content business, as erstwhile rivals team up for the bigger win. MENA production veteran Ziad Kebbi surveys the new landscape.

Blue Engine Studios CEO Ziad Kebbi argues that the Arab region has the raw material for the world’s next global content boom but lacks the engine to power it.

Ziad Kebbi, CEO of Blue Engine Studios and former president of Sony Pictures TV Arabia, argues that if we get over the fear associated with generative artificial intelligence, we might be able to start using it properly.