YouTube to host new C’est Mon Choix eps

MIPTV: Ten new episodes of long-running French chatshow format C’est Mon Choix are being produced exclusively for YouTube.

C’est Mon Choix host Evelyne Thomas

Lagardère Studios-owned prodco Reservoir Prod is working on the new run of the show for the platform, with the first episode due to be available in May.

The show, which started broadcasting in France in 1999, will again be hosted by Evelyne Thomas and filmed before a studio audience.

A new episode will be posted every 15 days on YouTube.

With over one million subscribers, 640 videos and a total of 385 million views, the C’est Mon Choix channel is one of the most popular YouTube channels in France.

The show was originally broadcast on France 3 until 2004 and moved to Chérie 25 in November 2015. It features members of the public confessing to life choices they have made which are then discussed by the audience and guests.

Thomas Plessis, head of digital business at Lagardère Studios, said: “This is a first in the history of French television and it is part of our global strategy to develop strong programming for platforms such as YouTube, relying on advertising and brands. Lagardère Studios will continue to invest in creating digital content and developing talent.”