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YLE picks up Pretty & Single

Pretty & Single was created for BBC Scotland and BBC Northern Ireland

Finnish broadcaster YLE has picked up dating format Pretty & Single from Sony Pictures Television-backed Stellify Media.

Pretty & Single, formerly known as Beauty Queen & Single, features a group of single women who try to be picture perfect.

In a world obsessed with image, each episode strips away one woman’s mask of perfect make-up, hair and glamorous clothes in a dramatic ‘make-under’ before sending her on a series of dates to see if she’s more likely to find love by embracing her natural beauty.

The format was originally produced for BBC Scotland and BBC Northern Ireland, where it is currently airing its third season under the title Pretty Single.

It will also soon return for a second season in the Netherlands, where it is produced by Vincent TV. The Finnish adaptation will be produced by Alto Media.

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