WildBrain opens Irish Fairy Door

The Irish Fairy Door Company focuses on the world of fairies

Toyco The Irish Fairy Door Company has appointed online network and studio WildBrain to produce original content based on its brand.

Alongside the animation series and live-action videos it will produce, WildBrain will also manage the YouTube and Facebook strategy for the company.

In addition, WildBrain’s parent company, DHX Media, is working with the firm to develop additional strategies to grow the toy brand on other platforms, including potential longform content.

The Irish Fairy Door Company is a direct-to-consumer brand, based in Ireland, with products focusing on the world of fairies.

“The Irish Fairy Door Company team have achieved a remarkable feat already by building a consumer products business around a smart toy idea that has captured the imaginations of a generation of children in Ireland and beyond,” said WildBrain MD Jon Gisby.

Gisby will be speaking at C21’s Kids Content Futures conference, which takes place on November 30 as part of Content London 2018. For more information and to book online, click here.