WildBrain brings in head of strategy

DHX Media-owned online children’s network WildBrain has hired a lead analyst at Little Dot Studios to oversee digital viewing data around children’s content.

Will Mahmood

Will Mahmood has joined WildBrain in London in the newly created position of head of strategy, having established the insight team at All3Media-backed Little Dot Studios during his time there between 2014 and early 2017.

Prior to Little Dot Studios, Mahmood worked at TV start-up Beamly (fka Zeebox), which was backed by firms such as Comcast, Viacom and Sky, and recently acquired by beauty company Coty.

WildBrain specialises in helping producers and distributors monestise their content online by working across advertising video-on-demand platforms such as YouTube.