Webber to lead Nat Geo’s digital push

National Geographic Partners (NGP) has appointed a Fox Television Group executive to lead its digital business.

Rachel Webber

Rachel Webber has been hired for the newly created role of executive VP of digital product and will report to NGP CEO Declan Moore.

Webber will oversee the development of digital products and experiences across owned and partner platforms. She will also be responsible for planning and executing NGP’s strategy for driving user growth, engagement and monetisation across digital ecosystems. She begins her new job on November 14.

Webber was previously senior VP at Fox Television Group, where she established the company’s brand partnerships business, built strategic partnerships with social platforms and expanded the monetisation of its franchises.

Moore said: “Rachel has proven herself an adept executive in her Fox career, and we’re thrilled to bring her energetic voice and unique experience across digital and traditional media to the National Geographic team. She has the business know-how, industry relationships and leadership instincts to help steer our digital efforts for a new generation of consumers.”

Prior to joining Fox, Webber was VP of video and head of North America business development at Rovio Entertainment.