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WarnerMedia hires for CN, Pogo

MIPCOM: WarnerMedia Entertainment Networks in South Asia has appointed a senior director and network head for children, overseeing Cartoon Network and Pogo.

Abhishek Dutta

Mumbai-based Abhishek Dutta will work with and under the direction of Leslie Lee, VP of kids’ content at WarnerMedia Entertainment Networks APAC.

His responsibilities will include programming, channel operations, acquisitions and promotions, as well as the content direction for the two brands.

Dutta has more than two decades of experience and expertise in the media and entertainment industry. He has been a part of four TV channel launches as well as a digital platform focusing on kids in India.

His career includes stints at ALT Balaji, Discovery Networks India and, most recently, Viacom18 as senior kids programming director, having joined in 2016.

His various roles have included programming, channel operations and management, content development and acquisitions and animation development.

Siddharth Jain, MD of WarnerMedia Entertainment Networks in South Asia, said: “Abhishek brings with him a strong kids’ industry experience and I am confident that he will raise the bar of the kids’ portfolio and capitalise on the opportunities that lie ahead of us.”

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