Warner Bros promotes to fill digital role

US studio Warner Bros has promoted its digital networks executive VP Jay Levine to a newly created role spanning strategy and digital across the company.

Jay Levine

Levine has been made executive VP of television strategy and digital services at Warner Bros Entertainment, reporting to CEO Kevin Tsujihara on television matters and chief digital officer and exec VP of strategy and business development Thomas Gewecke in his digital services duties.

In his new position, Levine will oversee corporate planning for operations and growth of all business under the Warner Bros Television Group (WBTVG) and takes a seat on the board of Warner Bros’ broadcast network The CW.

He will also assume responsibility for a portfolio of Warner Bros’ digital businesses including new OTT service DC Universe, Ellen Digital Networks (a partnership with Ellen DeGeneres) and Uninterrupted, Lebron James and Maverick Carter’s Warner Bros-backed multimedia network for sports lifestyle content.

Additionally, Levine will steer digital collaborations with HBO, Turner and Otter Media, the studio’s sister companies under the AT&T-owned WarnerMedia umbrella. He will also join Warner Bros’ team working on WarnerMedia’s recently announced direct to consumer OTT service.

Previously working as executive VP of Warner Bos Digital Networks and senior VP of business and strategic planning at WBTVG, Levine was a central figure in the growth of The CW via digital partnerships with leading streamers such as Netflix and Hulu.

He helped develop linear and on-demand distribution windows for WBTVG programming and expanded Warner Bros subsidiaries Alloy Entertainment and Blue Ribbon Content.

In December, former NBC and Fox exec Kevin Reilly was tapped to lead the content strategy for WarnerMedia’s soon-to-launch streaming service.