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Voice UK prodco adds Armoza format

The London-based firm that produces The Voice in the UK is set to make a local version of I Can Do That! from Israeli distributor Armoza Formats.

Armoza's I Can Do That!

Armoza’s I Can Do That!

Warner Bros Television Production UK-owned Wall To Wall will pitch the primetime show to broadcasters following its deal with Armoza.

The format takes groups of celebrities and challenges them to perform live acts that prove there’s nothing they can’t do.

Meanwhile, Warner Bros International Television Production has also licensed the format in Argentina.

I Can Do That! was most recently acquired across the CEE region and in Vietnam and India, while it has also been renewed by NBC for a second season in the US.

The format emerged from a partnership between Armoza and China’s JiangSu Broadcasting Corporation.

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