Vice appoints global content head

Youth-skewing multimedia outfit Vice Media has appointed a global head of content to take charge of its website and nine online video channels.

Vice UK editor-in-chief Alex Miller has taken up the role, which comes as the company prepares to step up its global ambitions following hefty US$250m investment from both A+E Networks and Technology Crossover Ventures last year.

Miller has spent six years with Vice since moving from NME and has held roles including online editor and executive editor.

The firm, which began as a magazine in Montreal in the 1990s and is currently valued at around US$2.5bn, is due to launch its own TV channel with Canadian broadcast giant Rogers Communications this year.

Its self-titled factual programme on HBO in the US is currently in its fourth season and has so far covered topics including the Nigerian oil industry, political assassinations in the Philippines and basketball star Dennis Rodman travelling to North Korea.

Vice currently operates in 36 countries and claims to reach more than 150 million people per month across all platforms, which include a suite of YouTube channels.

These include Noisey, which covers alternative music and has one millions subscribers; Munchies, which specialises in food; and Thump, which deals with electronic music.