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C21May iPad

Vibrant TV partners with Hulu

Fledgling US network Vibrant TV has secured carriage for its 24/7 English-language channel and partnered with VoD service Hulu to promote the new linear service.

Chicago-based Vibrant TV has launched on Galaxy 23 in the US and is currently airing a range of lifestyle, reality, comedy, drama, travel, food, sports and family content.

The ad-supported network is dedicated to airing international programming to a US audience and has placed a number of its series on a branded channel on Hulu to help promote the new linear service, which has been in the works since 2011.

Dan Zifkin, CEO of Vibrant TV, said: “There is an abundance of high quality, compelling television entertainment produced around the world that American audiences will thoroughly enjoy.”

Chicago-based Zephyr Media handles ad-sales for Vibrant TV and has also been overseeing programme acquisitions for the channel ahead of its launch, targeting “quality programming in English from producers and broadcasters worldwide.”

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