Viaplay replicates in Finland with DNA

Finnish telco and pay TV operator DNA has agreed a deal that will allow it to offer Nordic streamer Viaplay to its customers as a separate subscription.

The deal, the first of its kind with a Finnish telco, will give DNA’s existing Viasat subscribers the option to add Viaplay to their pay TV packages.

Viaplay is operated by Nordic Entertainment Group (NENT Group) and has been investing heavily in original programming such as Veni Vidi Vici, which premiered on Hulu in the US, and Swedish Dicks, which was sold to US cablenet PopTV.

Last week it unveiled eight-part crime thriller Honour (known locally as Heder) from Sweden. The show centres on a scandal being hidden by the country’s top lawyers.

It stars Alexandra Rapaport (Gåsmamman), Anja Lundqvist (Alex) and Julia Dufvenius (Modus), who created the drama alongside The Bridge’s Sofia Helin.

The deal with DNA, which has 627,000 cable TV customers, adds to NENT Group’s existing third-party deals with companies such as Telenor in Denmark, NextGenTel in Norway and Tele2 in Sweden.