Viacom launches Paramount SVoD in Poland

The UK version of Ex on the Beach

Viacom International Media Networks has announced plans to launch a Paramount-branded SVoD service in Central and Eastern Europe (CEE) for the first time.

The service will initially launch in Poland this month with mobile operator Play and cable TV distributor Toya, under the name Paramount Play.

CEE is the second region to roll out the service. Titled Paramount+ in the Nordics, it brings together a wide range of movies, series and branded TV content from Paramount Pictures, Comedy Central and MTV. In CEE, Paramount Play will also include Nickelodeon and Nick Jr content.

Titles available at launch include movies American Beauty, Transformers, The Terminal and Beverly Hills Cop and series Geordie Shore, Ex on the Beach, Pimp My Ride, Comedy Club, Inside Amy Schumer, SpongeBob Squarepants, The Thundermans and Paw Patrol.