Universal Kids adds Amazon’s Magic

Just Add Magic is based on a book by Cindy Callaghan

US network Universal Kids has acquired the first two seasons of Amazon Prime series Just Add Magic, with additional options for the third and fourth runs.

The deal, with distributor Sinking Ship Entertainment (SSE), gives Universal Kids second-window rights to the show in the US, with the first season launching on June 9 at 19.30.

The live-action Amazon original series is based on Cindy Callaghan’s book of the same name and follows three best friends as they uncover a cookbook containing magical recipes.

The show, aimed at kids aged six to 11 and families, was acquired by SSE in April, with deals recently being closed with DHX and Yoopa in Canada, as well as Discovery Kids in Latin America.