UKTV adds Amey as digital lead

Multi-channel broadcaster UKTV has appointed experienced Channel 5 executive Andrea Amey as its new general manager for digital.

Andrea Amey

Amey will be responsible for the operational leadership of digital products, partnerships and UKTV’s on-demand service UKTV Play.

Reporting to chief commercial officer Sam Tewungwa, Amey will oversee the evolution and development of UKTV’s VoD and digital strategy, with a key focus on UKTV Play.

She spent the past 10 years at ViacomCBS-owned Channel 5 overseeing the broadcaster’s VoD remit. Her most recent role was senior director for VoD Product and service management, where she led the VoD content and production teams, and oversaw the strategic direction of My5.

Prior to that, Amey was head of digital content at Channel 5, where she led the editorial, VoD content and analytics teams, and she also held the role of managing editor for three years before that.

In her early career, she held positions at Synacor, Age UK and Global Radio and spent two years as the chief editorial manager at Virgin Media.

Andrea takes up the role immediately, replacing Tom Davidson, who had agreed to take on the role of general manager for UKTV Play on an interim basis while recruitment for a permanent candidate was underway.