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TV4 installs on-demand manager

Swedish broadcaster TV4 has appointed a channel manager for its on-demand service TV4 Play.

Glenzelius: Expanded role

Glenzelius: Expanded role

Anton Glenzelius has been developing an ad-funded digital video service for the broadcaster since last year alongside TV4 channel director Mathias Berg, but will now take on an expanded role.

He will be responsible for bolstering the TV4 Play’s position in the ad-supported VoD market.

TV4 said requests on TV4 Play for the first 12 weeks of the year were up 84% compared with the same period in 2014.

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