TV4, All3 turn Inside Outside

US OTT channels operator TV4 Entertainment and UK production and distribution group All3media have launched an OTT channel focused on gardening and interior design.

Inside Outside – House and Garden will bring All3Media’s shows in the genre to the US for the first time.

Earlier this year Discovery- and Liberty Global-owned All3media and TV4 signed a strategic partnership to launch OTT channels across multiple genres, with Inside Outside the first to be announced when it was revealed at MipTV in April.

Under the arrangement, 500 hours of All3Media content has been licensed to the channel in North America, while the company gets a first look at TV4 original series in the genre, which it can select and add to its global distribution catalogue.

TV4 CEO Jon Cody has previously said that, along with the All3media agreement, he was keen to find other global OTT partners.

“We’d like to duplicate that All3Media deal with several production and distribution companies worldwide,” Cody said when Inside Outside was announced. “We’re looking for companies that have a big library and want to be in OTT but don’t want to manage the channels themselves.”

Inside Outside is available now through web browsers, with availability on connected televisions and other streaming devices coming soon.