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TV One lines up women’s net for Xfinity

US cablenet TV One will launch a new lifestyle and entertainment network in January targeting women of colour from the Millennial and Generation X demos.

Cleo TV original Just Eats with Chef JJ

Cleo TV will feature short- and longform programming and will debut on OTT service Comcast Xfinity on January 19.

Derived from the name Cleopatra, Cleo TV will offer quality content that defies negative and cultural stereotypes of today’s modern women, TV One said.

It will feature genres such as travel, home design, relationships, finances, cooking, talkshows, movies, docuseries and sitcoms.

Additional affiliate distribution agreements will be announced in the coming months, TV One added.

“We’re at a pivotal moment in history where women are making a huge impact in our society and culture, especially women of colour,” said Michelle Rice, TV One’s general manager, who was responsible for shepherding the development of the new network.

“Cleo TV will offer a diverse mix of lifestyle and entertainment content through the unique lens of millennial and young Gen X women of colour, an audience segment currently underserved,” added Rice.

Cleo TV and TV One are both owned by Urban One, includes its own digital, television and radio divisions.

“The best part about Cleo TV is that programme formats will be both a mixture of old and new school, and viewers will find shows that have a modern twist,” said Robyn Green Arrington, TV One’s VP of original programming and production.

Among the original programming available in 2019 on Cleo TV will be New Soul Kitchen, featuring Chef Jernard Wells and vegan chef Porsche Thomas; Just Eats with Chef JJ, featuring Harlem-based Chef JJ; Living By Design with Jake & Jazz, hosted by brother/sister duo Jake and Jazz Smollett; and daily talkshow Sister Circle Live. It has also acquired series including Everything I Did Wrong in my 20s, The Unwritten Rules, Girlfriends and Eve.

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