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Turner throws Boomerang into Asia

Turner Broadcasting is relaunching its Boomerang network across several key markets in South East Asia from the beginning of 2015, where it will replace preschool channel Cartoonito.

The channel will be available from January 1 in the Philippines, Cambodia, Indonesia, Hong Kong, Singapore and Myanmar in line with its recent global rebrand, announced in October.

Turner’s Cartoonito feed will be replaced by Boomerang at the same time on January 1 in all those territories except Singapore. Cartoonito is not available in the latter territory but the new-look Boomerang is set to launch on the country’s StarHub platform.

Boomerang is being relaunched around the world as an all-animation, youth-skewing companion channel to Cartoon Network, with a line-up specifically designed for family co-viewing. It relaunched in Australia at the beginning of November.

It will also offer exclusive original content for the first time, including shows from Warner Bros Studios such as Tom and Jerry and Looney Tunes. It will also air acquired series, such as new episodes of Inspector Gadget and Netflix’s Turbo: Fast and the second season of the animated Mr Bean series from Endemol.

“The relaunch is a global initiative with a commitment to acquire the world’s very best animation, and we’ll be one of the first regions to unveil the new-look brand,” said Mark Eyers, chief content officer of Kids at Turner International Asia Pacific.

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