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Turner adds SVoD for film buffs

US media giant Turner will target film aficionados with its first direct-to-consumer streaming service this fall.

FilmStruck has been developed by Turner Classic Movies (TCM) with US movie distributor Criterion Collection and will specialise in contemporary and classic art house, indie, foreign and cult films.

Subscribers will be able to watch ad-free movies anywhere and any time on the device of their choice.

Films from indie studios such as Janus Films, Flicker Alley, Icarus, Kino, Milestone and Zeitgeist will feature alongside movies from Hollywood big-hitters such as Warner Bros.

wild_thingsAmong the hundreds of titles to be featured on FilmStruck are Seven Samurai, A Hard Day’s Night, A Room With a View, Blood Simple, My Life as a Dog, Mad Max, Breaker Morant and The Player.

It is the latest move in Turner’s efforts to diversify beyond what it calls the “traditional television ecosystem” by providing new viewing options on different platforms.

“At Turner, we are dedicated to engaging fans wherever they are, and we’re investing aggressively in content, new capabilities and new businesses to achieve that goal,” said John Martin, chairman and CEO of Turner.

“FilmStruck is a terrific example of our strategy to meet consumer demand for great content across all screens. It’s tailor-made for the diehard movie enthusiast who craves a deep, intimate experience with independent, foreign, and art house films.

An official price has not yet been set, but US reports suggest the service could cost less than US$9 per month.

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