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Toca TV arrives in Canada

Spin Master-owned app producer Toca Boca has moved into TV with the soft launch of its SVoD service in Canada.

Toca TV, which has been in the works since last year, is now available for the iPad in Canada and features 1,000 “handpicked videos” from around the web.

After a one-week free trial, the service will cost Canuck users C$5.49 (US$4.22) per month, while an international rollout of Toca TV will follow in the fall.

Aimed at five- to nine-year-olds, the app allows kids to use the iPad’s recording tool to create their own videos and also features original content produced by Toca Boca.

This currently stands as 60 exclusive videos, including kid-hosted shows, animated originals and videos featuring characters from the Toca Boca apps, which have seen 130 million downloads since 2011.

The company added that it has reviewed and pre-screened every piece of content on the app to ensure it is age-appropriate, while it has also ruled out third-party advertising or sponsored product placement.

“Toca Boca is known for delivering high-quality apps uniquely from the kids’ perspective, and we plan to help shape the future of kids’ TV and video,” said J Milligan, executive producer at Toca Boca.

“Toca TV will be a place where kids not only get inspired by great content but can expand their creativity through play and video. The soft launch in Canada will be a great opportunity for us to test the Toca TV experience and gain valuable insights.”

With more than 80 employees in offices in Stockholm, San Francisco and New York, Toca Boca was acquired by Canadian toyco Spin Master earlier this year.

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