Thailand’s GMM Grammy catches Viral Factory

The Viral Factory originated in the Netherlands

Thai media company GMM Grammy is adapting Nickelodeon’s topical social influencer format The Viral Factory for local audiences.

The Viral Factory is an original Dutch format which first aired on Viacom-owned Nickelodeon in the Netherlands in 2018 under the title De Viral Fabriek.

The Thai version will be produced by GMM Grammy and premiere in 2020.

In related news, Viacom International Studios has added two Hindi-language reality formats to its catalogue, both of which were originally developed by Viacom’s Indian joint venture Viacom18.

Launched in 2015 on MTV India and now in its fourth season, Love School is a competitive format in which young couples enrol at a ‘school’ in the hope of improving or saving their relationships.

Roadies, meanwhile, is an adventure challenge series in which contestants are put in teams in order to travel around the country while taking part in physical, mental and culturally relevant challenges. It is now in its 16th season on MTV India.

In addition, Viacom International Studios will represent new studio-based talent competition format America’s Most Musical Family.

Launched in the US simultaneously on Nickelodeon, BET, MTV, MTV2, Nicktoons, Paramount Network, TeenNick, TV Land and VH1 in November, the series hosts 30 families who compete in front of three celebrity judges and a host in the hope of winning a recording contract and a US$250,000 prize.