Team Coco opens Comedy Club on Snapchat

Conan O’Brien’s Team Coco developed Comedy Club for the mobile market

US-based TBS, a division of Turner, and Conan O’Brien’s Team Coco have launched the first animated show on Snapchat.

Team Coco’s Comedy Club features comedic talent chosen by Team Coco and combines live-action and animation of stand-up routines with personal stories.

Developed and produced specifically for the mobile platform and its young audience, the series extends TBS and Team Coco’s reach beyond linear TV.

Previously released episodes of Team Coco’s Comedy Show will also be available to audiences using Snapchat’s search feature.

“Comedy Club marks Team Coco’s most ambitious platform-specific production to date with TBS. The series was shot, illustrated and animated specifically with Snapchat’s vertical orientation and video player in mind,” said Steve Beslow, general manager of Team Coco Digital.

“Each episode also heavily incorporates quick transitions, text overlays and other post-production techniques that are rarely found in traditional comedy videos but will be instantly recognisable to any Snapchat user. The result is an animated series that should appeal equally to the Conan and Snapchat audiences.”

Team Coco’s Comedy Club premieres and will be available on Snapchat from 06.00 ET on Sundays and will be available for 48 hours.