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Studio 71 launches talent arm

Red Arrow Studios-owned digital media business Studio 71 is launching a talent-management company for emerging content creators.

James Stafford

Moxie will support creators in the YouTube and wider digital space, allowing them to break from their original platforms and reach greater audiences, the company said this week.

It will also help connect creators to industry players, strategists, brands and broadcasters.

Creators already signed to Moxie include parkour athletes Storror, who have amassed more than three million subscribers on YouTube alone.

Come Curious, backed by magazine brands Dazed and Cosmopolitan, and Niko Omilana, the documentary maker known for pranking far-right group the English Defence League and supporters of US president Donald Trump, are also on board.

Studi 71 produces and and distributes original formats across TV and digital and through its slate of podcasts, specifically covering topics of importance to 18- to 24-year-olds

James Stafford, Studio 71 UK MD, said: “We began to cultivate a dedicated management brand for two reasons – wanting to support our most different and diverse creators, but also in response to a huge increase in demand from our brand and broadcast partners.

“We understand there are really meaningful audiences who are completely underserved by proper TV, social and shortform content. We wanted to pursue diversity as a business model, assisting great creators to make lasting social content and then amplifying this through our work with brands and broadcasters.”

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