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Story Lab plays Game of Clones

Game of Clones is produced by Youngest Media

London-based investor, producer and distributor The Story Lab has taken distribution rights to UK dating show Game of Clones.

The format, produced by Youngest Media for E4 in the UK, takes singletons who have a preferred ‘type’ and gives them access to the latest avatar-building technology to virtually create their perfect partner.

Once they’ve created their virtual match, the show’s dating database will scour the country to find eight real suitors fitting this ideal image.

The Story Lab has worldwide distribution rights to the format, excluding North America.

Youngest Media was launched last year by ex-Endemol Shine chairman Lucas Church and former Endemol Shine UK creative chief David Flynn.

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