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Starz targets app at 20 more countries

Serial killer series Mr Mercedes from Sony Pictures TV

Lionsgate-owned Starz is planning to launch its streaming app in 20 more countries in 2020 having already rolled it out in Brazil, France, Germany, Mexico and the UK.

StarzPlay costs about US$5 per month and gives subscribers access to hundreds of movies and series, including Starz originals such as The Spanish Princess and Dublin Murders, plus acquisitions The Act and Mr Mercedes.

It is currently available in Europe and Latin America on Apple TV and in France, Germany, Mexico and the UK on Amazon Prime Video channels, plus other local platforms internationally.

“Starz has experienced great success with the Starz app domestically, remaining ahead of the streaming curve with more than 5.6 million OTT customers to date, and that number continues to climb,” said Starz CEO Jeffrey A Hirsch.

“Expanding our direct-to-consumer product into the global arena with the launch of the StarzPlay app gives subscribers seamless entry to our platform and premium content on their device of choice, while also providing us with access to key consumer data insights as we continue to position ourselves for success in the evolving content ecosystem.”

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