Sky, Discovery agree expanded partnership

European satcaster Sky and US factual brand Discovery have agreed an expanded, long-term partnership across the UK, Ireland, Germany and Austria.

Kasia Kieli

Under the extended deal, Discovery’s portfolio of factual entertainment channels, including Discovery Channel, will continue to be showcased across Sky platforms in the UK and on Sky Deutschland platforms in Germany and Austria.

The Discovery Channel will also continue to be available on Sky’s streaming service Now TV in the UK and on Sky Ticket in Germany.

In addition, the multi-year deal covers Discovery’s non-linear brands in the UK and Ireland for the first time. Sky will be a distribution partner for Discovery’s existing direct-to-consumer (D2C) streaming services, such as MotorTrend, and new products from the future pipeline of Discovery’s D2C offerings.

As part of the expanded deal, Sky Media and Discovery also renewed their advertising sales partnership in the UK and Ireland.

Kasia Kieli, president and MD of Discovery EMEA, said: “Sky and Discovery have been working together for over 30 years to bring audiences the best in real-life entertainment.

“We are very pleased that our strategic relationship continues to grow, and our new multidimensional agreement means Sky customers can continue to enjoy our wide range of factual, sport, lifestyle and entertainment channels and programmes for years to come.”