Sinclair, QYou prep millennials net

US-based channels operator Sinclair Broadcast Group is launching a network targeting millennial viewers in partnership with digital firms such as The QYou Network, Zoomin’ and Canvas Media Studios.

Scott Ehrlich

TBD is described as a “pioneering new over-the-air TV network” that will launch in 2017, offering web series, short films, fashion, comedy, lifestyle, eSports, music and viral content.

Programming will be curated through partnerships with companies including Jukin Video, Legendary Digital Networks and Whistle Sports.

Sinclair will also work with Dublin-based The QYou Network, which focuses on internet content for TV, to help programme the channel and provide creative support.

“Our recent focus has been on expanding our business with new digital multicast networks that leverage our broadcast spectrum and household reach,” said Chris Ripley, president and CEO of Sinclair.

“Much of the multicast market today focuses on classic TV and movie content, with little aimed at audiences for whom fresh and relevant pop culture content is important. With the launch of TBD, we aim to pair the very best premium digital-first content with the unmatched branding power of traditional television.”

Scott Ehrlich, co-founder and CEO of The QYou, added: “It’s a myth that millennials don’t watch TV; they do, but they want it on their terms.

“TBD sets out a different model, showing it’s possible to meet the needs of this generation by delivering the type of content they connect with in a way that’s easy to consume on the range of devices that make up their multiscreen world.”

TBD will officially launch in early 2017 on digital channels carried by Sinclair’s platform.